LALAL.AI: AI Solution for Ad Agencies to Craft Unique Video & Audio Content While Keeping Production Costs Low

The advertising industry is undergoing a tech-driven transformation, with AI tools now integral to how brands engage with audiences. From content creation to data analysis, AI systems streamline workflows and enable marketers to produce targeted campaigns faster and with greater precision.

AI is already a part of our everyday routine and the advertising industry isn’t an exception: AI tools enhance creativity when you’re stuck with ideas, boost productivity when you’re tight on deadlines, and deliver data-driven results. It all is essential for staying competitive in today’s fast-moving, digital-first world. 

In what ways are AI tools transforming advertising agency operations?

There are a few ways of utilising AI in your agency, some of which might seem unexpected, namely: 

• AI helps tailor content to specific audiences by analyzing user data, increasing engagement and conversion rates across different platforms. For instance, platforms like Meta (Facebook/Instagram) analyze a user’s behavior, interests, and interactions to serve personalized video ads using the AI that increases click-through rates and time spent on ads because the content feels relevant to the viewer;
• AI-driven analytics tools can identify trends, predict customer behavior, and help agencies optimize campaigns based on real-time performance data. For example, in the e-commerce industry (to be more precise, on platforms like Shopify) AI tools track purchasing behavior and product interest spikes across categories and regions;
• AI automates routine tasks like copywriting, editing and A/B testing, saving time and reducing the need for large teams or external resources. Thus, AI tools work around the clock, helping agencies deliver faster turnarounds for clients and stay ahead of deadlines without burning out their teams and also AI tools like text generators, image creators, and voice cloners drastically reduce the time needed to produce high-quality content.

AI is about technology, but the content should also create a kind of an emotional impact to capture the audience: technology makes AI possible, but it’s emotion that makes content unforgettable.

That’s why advertising agencies need music and video content because these two mediums are the most powerful tools for capturing attention, conveying emotion, and communicating messages effectively in the digital age.

Why video and music are essential ingredients for powerful advertising

According to statistics published by Webfx in 2025, “users typically retain 95% of the info presented in a video, but they only retain 10% when they read it in text-based content.” Based on that, video consistently outperforms other formats in terms of engagement across social media, websites, and ads meaning that people are more likely to watch and remember a message delivered through video.

Also, “91% of users want to see more video marketing content from businesses.” 

While users are more inclined to watch an ad video than read a promotional article, how does this preference actually affect key business outcomes like meaningful engagement with viewers, overall conversion rates and purchase intent?

It provides:

• Emotional impact for viewers - if a video is accompanied by a specific music, it will more likely help to reinforce the pace, tone, and rhythm of a message. Whether highlighting product features or storytelling, the right soundtrack amplifies the narrative. Stats prove that “36% of marketers say that the most important factor when creating video content is capturing users’ attention in the first few seconds.” and “81% of companies find that including some kind of music in their videos helps them to perform better.”
• SEO benefits/creating a unique brand signature - video boosts dwell time on websites and improves search rankings, helping brands become more discoverable. And a specific soundtrack becomes part of a brand’s signature: just think of Intel’s chime or McDonald’s “I’m Lovin’ It”—music helps consumers recognize and remember brands;
• Better conversion rates - studies show that video content can significantly increase conversion rates, making it a strong driver of ROI for ad campaigns. Again, according to Webfx recent statistics, “businesses that use video marketing experience conversion rates that are 34% higher than those that do not” and “by putting a video on a landing page, you can increase that page’s conversion rate by as much as 80%.”
• Easier connection with specific audiences - using popular or culturally relevant music in ad campaigns can help to target specific audiences, making the brand feel current, relatable, or aspirational. For instance, HP's advertisement featuring Meghan Trainor's hit song "Lips Are Movin'" led to a 26% increase in total dollar volume among her fans during the ad's airing period.

Video tells the story. Music makes you feel it.

Together, they form a powerful combo that allows advertising agencies to create memorable, high-impact content that drives results.

LALAL.AI: The AI tool advertising agencies didn’t know they needed

LALAL.AI is an AI-powered audio processing platform designed to separate, clean, and replicate audio elements with high precision. From stem splitting to advanced voice manipulation, LALAL.AI provides a full suite of tools, ideal for agencies that aim to simplify production, elevate content quality, optimize campaigns and stay within budget.

Not every advertising agency has the budget to hire expensive audio engineers or invest in costly software. For smaller or medium-sized agencies, LALAL.AI  offers an affordable and accessible solution to improve audio quality and productivity. The tool provides professional-grade audio isolation and editing capabilities without the need for complex equipment or specialized knowledge. But let’s take a look at specific examples of how LALAL.AI can help your agency.

Remove copyrighted music from a video while keeping the voice-over with Stem Splitter 

Using copyrighted music without proper licensing can lead to legal disputes, financial penalties, and takedown notices; surely, your agency should mitigate this risk by removing such content. Moreover, platforms like YouTube, Facebook, and Instagram enforce strict copyright policies, and videos containing unlicensed music may be demonetized, blocked, or removed, reducing campaign reach and impact. Needless to say, copyright restrictions vary by region. Music licensed for use in one country may not be cleared for use in another, complicating global ad campaigns.

From our recent interview with an advertising agency from London, VML, we know that some clients want to use copyright music in videos but without lyrics. That’s where LALAL.AI Stem Splitter comes in. With this tool, you can quickly and easily remove any copyright-protected melody from any video. And LALAL.AI Voice Cleaner can completely remove music from a video and leave only dialogue like in the video below. 

Besides, creating ads often requires mixing or repurposing music and dialogue. Using LALAL.AI’s Stem Splitter, agencies can isolate vocals from a song to use in voice-over or remix contexts and extract instrumentals for background use in commercials.

This allows agencies to repurpose existing media or make quick edits without having to recreate everything from scratch.

2. Remove dialogues and baked-in audio from video and audio files

Vice versa, if you need to remove someone’s talking from a file for a mood film or ad which contains music and sound effects, you can easily do that with Voice Cleaner. 

“LALAL.AI's remarkable ability to isolate audio stems allowed us to effortlessly remove the baked-in music, restoring the interviews to their original, pristine quality,” Daryl Yeoman, VML. 

3. Maintain consistent branding with Voice Cloner

With Voice Cloner, agencies can replicate a brand voice, be it a spokesperson or a character, for future use:

• No need to rebook voice actors for small updates or changes;
• Create multilingual campaigns with consistent vocal identity;
• Handle last-minute edits or emergency re-recordings without delays.

This is particularly valuable for brands aiming to maintain continuity across campaigns while staying flexible.

4. Enhance voice clarity and remove background noises with Voice Cleaner

Recordings done in less-than-ideal settings (remote interviews, street shots, influencer collaborations) can be cleaned up with just a few clicks with the help of Voice Cleaner - thus, no need for re-recordings or expensive studio time. Whether it’s a voice-over, spokesperson line, or customer testimonial, Voice Cleaner makes speech sound crisp and professional, improving audience engagement.

“LALAL.AI's remarkable ability to separate audio stems allows us to extract the specific elements we require, whether it's dialogue or music, effectively salvaging valuable content,” Daryl Yeoman, VML. 

5. Creating a unique ad campaign with Voice Changer

Voice Changer offers the ability to mimic celebrity-style voices for added impact in your campaigns, assuming all rights and permissions are properly handled or using one of the set of ready-to-use voice packs with different types of voices, or even create a new totally unique voice pack based on recordings with another tool from LALAL.AI collection - Voice Cloner.

Read also: The Pros and Cons of Using AI Voice Cloners in Business

6. Achieve the best audio quality with Echo & Reverb Remover

Crystal-clear audio is essential for delivering a professional and engaging message,especially in advertising, where every second counts. Echo & Reverb Remover will help to eliminate unwanted ambient noise, echo, and reverberation from the recordings providing a final audio sounding clean, focused, and studio-quality, thus:

• It’ll help to save time in post-production;
• Avoid costly re-recordings;
• Deliver polished content that connects with audiences. 

How does LALAL.AI work?

1. LALAL.AI  is available online, so just go to LALAL.AI website and choose the product needed from Products’ section (or use a desktop/Android/iOS app);

2. Log in using one of several login options available;

3. Then, click on Select Files/Choose Audio or Video/Choose song depending on the product you will be using and just follow the process! Then just wait until the audio is processed, that’s all.

Step into the future of content creation with LALAL.AI, an all-in-one AI-powered audio toolkit built to transform the way you handle dubbing, voiceovers, music editing, and more.

Start with the free Starter Pack, explore extended paid plans for larger projects, or reach out to us for API and tailored business solutions.

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